Vertical Insure transforms risk assessment with AI-powered location intelligence
How Blank Metal helped an embedded insurance company achieve 95% location accuracy using OpenAI models
The Opportunity
Every day, Vertical Insure processes thousands of insurance policies across youth sports leagues, live events, and other verticals. But a key operational challenge slowed them down: when organizations didn't provide location data, their AI tools returned inconsistent results - sometimes placing the same organization 300 miles apart on consecutive queries.
“We had team members dedicating thousands of hours to manually verifying addresses,” says Brock Noland, CEO and Co-founder of Vertical Insure. “Without consistent location data, it became difficult to assess geographic risk accurately, which is critical to underwriting.”
This created several challenges:
Time-consuming manual address lookups
Difficulty ensuring compliance with state-level insurance regulations
Increased complexity in evaluating exposure to region-specific risks like severe weather
The Solution
Blank Metal partnered with Vertical Insure to rebuild their location intelligence system from the ground up using OpenAI models.
Rather than simply swapping one AI tool for another, we designed a comprehensive solution that balanced accuracy with the speed demands of real-time underwriting:
Intelligent validation layers: We implemented multi-tier verification, with automated processing for high-confidence determinations and human review triggers for ambiguous cases.
Performance monitoring: Real-time accuracy tracking and drift detection ensure the system maintains reliability as it scales.
Smart caching: Verified location data is stored and reused, reducing redundant AI queries while maintaining accuracy.
"Blank Metal understood that we needed more than just better AI - we needed a complete rethinking of how we handle location data," explains Noland.
The Impact
The results had a measurable impact on Vertical Insure's operations:
95% location accuracy for standard organization queries, up from inconsistent results
85% reduction in manual location verification, freeing staff for higher-value work
3x faster policy issuance for location-dependent underwriting
But the impact extends beyond metrics. “This project reshaped how we think about AI's role in our business," says Noland. "Now we're actively exploring how AI can improve fraud detection, claims, and personalized risk. Blank Metal didn't just solve a problem; they helped us define what's next.”
Looking Forward
The partnership between Blank Metal and Vertical Insure demonstrates how thoughtful AI implementation can transform core business operations. By combining OpenAI's advanced models with enterprise-grade engineering, we helped Vertical Insure turn a recurring pain point into a competitive advantage.
For Vertical Insure, accurate location intelligence is just the beginning. The company is now positioned to lead the insurance industry's AI transformation, with plans to expand AI capabilities across their entire operation.
"The insurance industry is being rewritten by AI," concludes Noland. "With the foundation Blank Metal built, we're not just keeping pace - we're setting it."